The Experience
White Dress Bridal Boutique is Milwaukee’s go-to luxury bridal destination—proudly voted by Wisconsin Bride Magazine in 2025 and every year since opening our doors in 2015.
Our mission is simple: help you find the dress while giving you an experience that feels personal, elevated, and genuinely fun. Every appointment is intentionally intimate, thoughtfully styled, and centered entirely around you.
We believe love lives in the details—and you’ll feel it everywhere. From our carefully curated collection of wedding gowns to our light-filled space, plush seating, and modern luxe aesthetic, every element is designed to make your “yes” moment unforgettable.
So go ahead—raise a glass, bring your people, and let’s celebrate finding the one 🤍
Appointment Types
Enjoy a fun and intimate dress shopping experience with our master stylists to help you find a wedding dress that accentuates the best version of you! This appointment includes a complimentary toast upon finding your dream dress!
*A $25 bridal styling reservation fee will be charged to the card on file upon booking your appointment.
An upgraded bridal appointment with one of our stylists to help you find the dress of your dreams! This experience includes your choice of a coffee bar, mimosa bar or champagne as well as a sweet or savory snack plate and a special gift!
***If you don't see a day or time that works best for you, please give us a call at the boutique, as we may be able to accommodate.
Enjoy the most intimate and luxurious experience as we close the doors to White Dress to accommodate and celebrate with you and your guests! Available Sunday after hours at our boutique, our White Carpet Experience includes a bubbly drink, your choice of a sweet or savory treat and a customized gift.
*A credit card is required to hold all appointment types. The $350 fee is non-refundable.
Let’s find the finishing touches to complete your dream bridal look. This hour appointment specifically focuses on the perfect accessories to match your dream wedding dress. Our expert stylists will guide you through our high-end collection of jewelry, veils, and custom options to complete your entire look! One of the largest collections of bridal accessories, that you must see to believe!
*Unconfirmed appointments are subject to cancellation.
