Meet Our Owner
Founder and Owner
Hello, my name is Christina Alexander Wegner, Founder & Owner of White Dress and I’m so glad you found us; Welcome!
This is your time, the time to find your dress and create unforgettable memories with the people you love as you journey from “Miss to Mrs.” Just as every detail of your wedding is thoughtfully planned, your experience at White Dress should feel just as meaningful.
We have carefully curated a collection of gowns that are unique, timeless, and classic while gently pushing the envelope to offer something truly special. That one dress—the one that makes you feel something, the one that is special and makes you realize, this is it, I’m a bride.
Creating beautiful, meaningful experiences has always been at the heart of who I am. From a young age, I was drawn to the little things, the details others might overlook. I remember my mother, Celia, taking my white shoes after a long day of play, carefully polishing away every scuff, removing the laces, and placing them in the window to dry. By morning, they were perfectly clean and ready to be worn again. As a young child, it made me feel as if every day was a new day, a clean slate to see the world through excitement and curiosity!
She taught me to always go a little further, to take that extra step to make something truly special. My grandmother, Evelyn, also instilled in me early on that "love is in the details" and to "never settle."
Those lessons have guided me every day since opening White Dress Bridal Boutique in 2015 and White Dress Off the Rack in 2020.
I am so grateful you found us. It would be an honor to be part of your story, and I cannot wait to meet you and those who join you for this unforgettable moment.
Cheers until we meet!
Christina
White Dress Bridal Boutique is Milwaukee’s go-to luxury bridal destination—proudly voted by Wisconsin Bride Magazine in 2025 and every year since opening our doors in 2015.
Our mission is simple: help you find the dress while giving you an experience that feels personal, elevated, and genuinely fun. Every appointment is intentionally intimate, thoughtfully styled, and centered entirely around you.
We believe love lives in the details—and you’ll feel it everywhere. From our carefully curated collection of wedding gowns to our light-filled space, plush seating, and modern luxe aesthetic, every element is designed to make your “yes” moment unforgettable.
So go ahead—raise a glass, bring your people, and let’s celebrate finding the one!