Join us in celebrating Justin Alexander’s 80th anniversary! Shop the largest selection of Justin Alexander dresses in Milwaukee, plus limited-time-only styles-don’t miss it!

Be one of the first brides to try on the Fall 2026 collection! A mix of timeless bridal style and contemporary design, these gowns are romantic, sculpted, and made to stand out. Sip signature mocktails and enjoy some extra sweet surprises for one weekend only!

Introducing our newest designer— Milla Nova!

Be one of the first brides to try on this collection in Milwaukee! Designed for brides who want to make a statement, this collection blends fashion-forward details with timeless elegance, featuring luxurious fabrics, intricate hand-applied embellishments, and transformative styling elements that allow each bride to create a look uniquely her own!

Also, enjoy some sweet surpries and a permanent jewelry bar on Saturday only!