Because we strive to provide an exceptional, exclusive, individualized experience for each and every bride, we are “by appointment” only.   Planning to bring more than 5 guests? Call to book the White Carpet Experience! Ample free parking available in adjacent lot. To book your appointment via phone, please call (414) 897-7208. When booking, if you are interested in visiting our White Dress Off the Rack Store, we require brides to visit that location prior to our main location. 

Enjoy a fun and intimate dress shopping experience with our one of our stylists to help you find a wedding dress that accentuates the best version of you! This appointment allows for up to 5 guests, plus the bride, and includes a complimentary toast upon finding your dream dress!

*Unconfirmed appointments are subject to cancelation.

Upgrade your personal and intimate dress shopping experience here at White Dress to a VIP appointment to include the addition of a bubbly drink and sweet treats! This appointment allows for to up 5 guests, plus the bride. A non-refundable $75 fee is charged at time of booking. A traditional bridal appointment can always be upgraded to a VIP same day! 

 *Unconfirmed appointments are subject to cancellation.

Enjoy the most intimate and luxurious experience as we close the doors to White Dress to accommodate and celebrate with you and your guests! Available Sunday after hours at our boutique, our White Carpet Experience includes a bubbly drink, your choice of a sweet or savory treat. 

*A credit card is required to hold all appointment types. The $350 fee is non refundable. 

*Unconfirmed appointments are subject to cancelation.

Let’s find the finishing touches to complete your dream bridal look. This hour appointment specifically focuses on the perfect accessories to match your dream wedding dress. Our expert stylists will guide you through our high-end collection of jewelry, veils, and custom options to complete your entire look! One of the largest collections of bridal accessories, that you must see to believe!  

*Unconfirmed appointments are subject to cancellation.